How much data do popular websites really load?
We measured the initial page load of 61 websites across 17 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
61
Sites tracked
5.2 MB
Avg page size
15
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | AP News | News (US) | 67.0 MB | 507 | 64.3 MB | 94 |
| 2 |  | NFL | Sports | 31.5 MB | 364 | 10.7 MB | 28 |
| 3 |  | Amazon | E-commerce | 15.9 MB | 178 | 15.4 MB | 3 |
| 4 |  | NPR | News (US) | 9.9 MB | 264 | 5.8 MB | 52 |
| 5 |  | Tom's Hardware | Tech | 9.7 MB | 407 | 7.1 MB | 59 |
| 6 |  | NBC News | News (US) | 9.1 MB | 421 | 6.9 MB | 55 |
| 7 |  | CBS News | News (US) | 8.0 MB | 231 | 6.9 MB | 39 |
| 8 |  | The New York Times | News (US) | 7.7 MB | 515 | 4.5 MB | 23 |
| 9 |  | The Wall Street Journal | News (US) | 7.7 MB | 470 | 4.9 MB | 64 |
| 10 |  | CNBC | News (US) | 7.0 MB | 348 | 5.9 MB | 59 |
| 11 |  | AT&T | E-commerce | 6.9 MB | 223 | 987.8 KB | 28 |
| 12 |  | OpenAI | AI | 6.8 MB | 159 | 845.2 KB | 5 |
| 13 |  | Allbirds | Shopify | 6.7 MB | 371 | 2.5 MB | 16 |
| 14 |  | ESPN | Sports | 6.2 MB | 209 | 5.8 MB | 41 |
| 15 |  | Microsoft | Tech | 6.1 MB | 267 | 586.8 KB | 15 |
| 16 |  | Gymshark | Shopify | 6.1 MB | 240 | 2.6 MB | 29 |
| 17 |  | TMZ | Entertainment | 6.0 MB | 182 | 4.0 MB | 36 |
| 18 |  | The Verge | Tech | 5.7 MB | 299 | 3.1 MB | 61 |
| 19 |  | Fox News | News (US) | 5.5 MB | 291 | 3.3 MB | 37 |
| 20 |  | Yahoo | News (US) | 5.0 MB | 381 | 3.4 MB | 27 |
| 21 |  | Weather.com | News (US) | 4.8 MB | 361 | 3.6 MB | 53 |
| 22 |  | WebMD | Health | 4.8 MB | 620 | 4.5 MB | 41 |
| 23 |  | CNET | Tech | 4.3 MB | 254 | 2.4 MB | 47 |
| 24 |  | Fashion Nova | Shopify | 3.9 MB | 295 | 2.9 MB | 25 |
| 25 |  | Ars Technica | Tech | 3.7 MB | 150 | 3.6 MB | 44 |
| 26 |  | BuzzFeed | Entertainment | 3.7 MB | 290 | 2.3 MB | 44 |
| 27 |  | Al Jazeera | News (UK/Intl) | 3.7 MB | 233 | 2.2 MB | 53 |
| 28 |  | GitHub | Developer | 3.7 MB | 142 | 3.5 MB | 1 |
| 29 |  | USA Today | News (US) | 3.5 MB | 178 | 2.9 MB | 33 |
| 30 |  | Airbnb | Travel | 3.5 MB | 169 | 2.9 MB | 11 |
| 31 |  | Walmart | E-commerce | 3.5 MB | 391 | 3.2 MB | 5 |
| 32 |  | Target | E-commerce | 3.4 MB | 279 | 3.1 MB | 15 |
| 33 |  | Reuters | News (US) | 3.2 MB | 174 | 1.1 MB | 15 |
| 34 |  | 9to5Mac | Tech | 3.2 MB | 184 | 2.6 MB | 39 |
| 35 |  | TechCrunch | Tech | 3.0 MB | 161 | 2.3 MB | 42 |
| 36 |  | The Guardian | News (UK/Intl) | 2.9 MB | 221 | 2.5 MB | 40 |
| 37 |  | Substack | Platforms | 2.3 MB | 141 | 2.2 MB | 8 |
| 38 |  | Web Bloat Tracker | Lightweight | 2.3 MB | 28 | 9.7 KB | 1 |
| 39 |  | DuckDuckGo | Search | 2.1 MB | 114 | 0 B | 0 |
| 40 |  | Social | 2.0 MB | 35 | 1.9 MB | 2 | |
| 41 |  | BBC | News (UK/Intl) | 2.0 MB | 115 | 1.9 MB | 7 |
| 42 |  | Anthropic | AI | 1.9 MB | 61 | 1.8 MB | 6 |
| 43 |  | Medium | Platforms | 1.8 MB | 101 | 585.5 KB | 5 |
| 44 |  | NerdWallet | Finance | 1.7 MB | 121 | 764.4 KB | 5 |
| 45 |  | IRS | Government | 1.5 MB | 50 | 738.8 KB | 4 |
| 46 |  | Chase | Finance | 1.4 MB | 54 | 67.3 KB | 2 |
| 47 |  | WordPress.com | Platforms | 1.4 MB | 55 | 708.3 KB | 9 |
| 48 |  | Healthcare.gov | Government | 1.3 MB | 33 | 95.0 KB | 4 |
| 49 |  | DEV Community | Platforms | 1.3 MB | 47 | 161.8 KB | 1 |
| 50 |  | Best Buy | E-commerce | 939.1 KB | 67 | 95.1 KB | 2 |
| 51 |  | Social | 578.1 KB | 33 | 497.2 KB | 3 | |
| 52 |  | Wikipedia (Lite) | Lightweight | 498.4 KB | 26 | 86.6 KB | 1 |
| 53 |  | Wikipedia | Platforms | 498.4 KB | 26 | 86.6 KB | 1 |
| 54 |  | Booking.com | Travel | 319.3 KB | 11 | 0 B | 0 |
| 55 |  | GOV.UK | Government | 206.3 KB | 17 | 0 B | 0 |
| 56 |  | Stack Overflow | Developer | 161.0 KB | 8 | 27.1 KB | 1 |
| 57 |  | Coinbase | Finance | 150.2 KB | 8 | 27.2 KB | 1 |
| 58 |  | OnlyFans | Social | 143.0 KB | 8 | 27.2 KB | 1 |
| 59 |  | Clark Howard | Finance | 12.9 KB | 5 | 0 B | 0 |
| 60 |  | Hacker News | Developer | 12.2 KB | 7 | 0 B | 0 |
| 61 |  | NPR Text | Lightweight | 3.0 KB | 1 | 0 B | 0 |
| 62 |  | Daily Mail (suspect) | News (UK/Intl) | N/A | — | — | — |
| 63 |  | United Airlines (suspect) | Travel | N/A | — | — | — |
| 64 |  | Mayo Clinic (suspect) | Health | N/A | — | — | — |
| 65 |  | X (Twitter) (suspect) | Social | N/A | — | — | — |
| 66 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
| 67 |  | Costco (suspect) | E-commerce | N/A | — | — | — |
| 68 |  | Fidelity (suspect) | Finance | N/A | — | — | — |
AP News
News (US) 507 requests 94 3rd-party domains
NFL
Sports 364 requests 28 3rd-party domains
Amazon
E-commerce 178 requests 3 3rd-party domains
NPR
News (US) 264 requests 52 3rd-party domains
Tom's Hardware
Tech 407 requests 59 3rd-party domains
NBC News
News (US) 421 requests 55 3rd-party domains
CBS News
News (US) 231 requests 39 3rd-party domains
The New York Times
News (US) 515 requests 23 3rd-party domains
The Wall Street Journal
News (US) 470 requests 64 3rd-party domains
CNBC
News (US) 348 requests 59 3rd-party domains
AT&T
E-commerce 223 requests 28 3rd-party domains
OpenAI
AI 159 requests 5 3rd-party domains
Allbirds
Shopify 371 requests 16 3rd-party domains
ESPN
Sports 209 requests 41 3rd-party domains
Microsoft
Tech 267 requests 15 3rd-party domains
Gymshark
Shopify 240 requests 29 3rd-party domains
TMZ
Entertainment 182 requests 36 3rd-party domains
The Verge
Tech 299 requests 61 3rd-party domains
Fox News
News (US) 291 requests 37 3rd-party domains
Yahoo
News (US) 381 requests 27 3rd-party domains
Weather.com
News (US) 361 requests 53 3rd-party domains
WebMD
Health 620 requests 41 3rd-party domains
CNET
Tech 254 requests 47 3rd-party domains
Fashion Nova
Shopify 295 requests 25 3rd-party domains
Ars Technica
Tech 150 requests 44 3rd-party domains
BuzzFeed
Entertainment 290 requests 44 3rd-party domains
Al Jazeera
News (UK/Intl) 233 requests 53 3rd-party domains
GitHub
Developer 142 requests 1 3rd-party domains
USA Today
News (US) 178 requests 33 3rd-party domains
Airbnb
Travel 169 requests 11 3rd-party domains
Walmart
E-commerce 391 requests 5 3rd-party domains
Target
E-commerce 279 requests 15 3rd-party domains
Reuters
News (US) 174 requests 15 3rd-party domains
9to5Mac
Tech 184 requests 39 3rd-party domains
TechCrunch
Tech 161 requests 42 3rd-party domains
The Guardian
News (UK/Intl) 221 requests 40 3rd-party domains
Substack
Platforms 141 requests 8 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
DuckDuckGo
Search 114 requests 0 3rd-party domains
35 requests 2 3rd-party domains
BBC
News (UK/Intl) 115 requests 7 3rd-party domains
Anthropic
AI 61 requests 6 3rd-party domains
Medium
Platforms 101 requests 5 3rd-party domains
NerdWallet
Finance 121 requests 5 3rd-party domains
IRS
Government 50 requests 4 3rd-party domains
Chase
Finance 54 requests 2 3rd-party domains
WordPress.com
Platforms 55 requests 9 3rd-party domains
Healthcare.gov
Government 33 requests 4 3rd-party domains
DEV Community
Platforms 47 requests 1 3rd-party domains
Best Buy
E-commerce 67 requests 2 3rd-party domains
33 requests 3 3rd-party domains
Wikipedia (Lite)
Lightweight 26 requests 1 3rd-party domains
Wikipedia
Platforms 26 requests 1 3rd-party domains
Booking.com
Travel 11 requests 0 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Stack Overflow
Developer 8 requests 1 3rd-party domains
Coinbase
Finance 8 requests 1 3rd-party domains
OnlyFans
Social 8 requests 1 3rd-party domains
Clark Howard
Finance 5 requests 0 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
Daily Mail (suspect)
News (UK/Intl) United Airlines (suspect)
Travel Mayo Clinic (suspect)
Health X (Twitter) (suspect)
Social BizBuySell (suspect)
E-commerce Costco (suspect)
E-commerce Fidelity (suspect)
FinanceLast updated: