How much data do popular websites really load?
We measured the initial page load of 63 websites across 17 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
63
Sites tracked
5.1 MB
Avg page size
17
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | NFL | Sports | 31.4 MB | 315 | 17.0 MB | 33 |
| 2 |  | Substack | Platforms | 20.7 MB | 164 | 20.6 MB | 12 |
| 3 |  | NPR | News (US) | 18.5 MB | 252 | 16.8 MB | 49 |
| 4 |  | The New York Times | News (US) | 15.9 MB | 374 | 12.6 MB | 23 |
| 5 |  | Allbirds | Shopify | 13.7 MB | 417 | 3.0 MB | 38 |
| 6 |  | Amazon | E-commerce | 10.8 MB | 365 | 10.5 MB | 3 |
| 7 |  | NBC News | News (US) | 10.7 MB | 412 | 8.1 MB | 52 |
| 8 |  | Al Jazeera | News (UK/Intl) | 9.5 MB | 241 | 8.0 MB | 54 |
| 9 |  | Gymshark | Shopify | 8.7 MB | 250 | 2.9 MB | 30 |
| 10 |  | AP News | News (US) | 8.1 MB | 378 | 4.8 MB | 78 |
| 11 |  | Reuters | News (US) | 7.1 MB | 513 | 5.7 MB | 90 |
| 12 |  | CBS News | News (US) | 6.8 MB | 238 | 5.5 MB | 55 |
| 13 |  | ESPN | Sports | 6.7 MB | 253 | 6.2 MB | 33 |
| 14 |  | Tom's Hardware | Tech | 6.6 MB | 294 | 4.1 MB | 48 |
| 15 |  | Daily Mail | News (UK/Intl) | 6.4 MB | 453 | 2.9 MB | 51 |
| 16 |  | The Wall Street Journal | News (US) | 6.4 MB | 446 | 3.9 MB | 60 |
| 17 |  | Clark Howard | Finance | 6.1 MB | 103 | 5.9 MB | 18 |
| 18 |  | CNET | Tech | 5.8 MB | 245 | 2.9 MB | 51 |
| 19 |  | Yahoo | News (US) | 5.7 MB | 309 | 3.8 MB | 21 |
| 20 |  | Microsoft | Tech | 5.6 MB | 338 | 641.3 KB | 15 |
| 21 |  | CNBC | News (US) | 5.6 MB | 362 | 5.3 MB | 63 |
| 22 |  | The Verge | Tech | 5.5 MB | 254 | 2.8 MB | 56 |
| 23 |  | AT&T | E-commerce | 4.9 MB | 201 | 2.1 MB | 24 |
| 24 |  | Booking.com | Travel | 4.9 MB | 209 | 4.2 MB | 11 |
| 25 |  | Weather.com | News (US) | 4.8 MB | 293 | 3.5 MB | 42 |
| 26 |  | WebMD | Health | 4.6 MB | 659 | 4.3 MB | 53 |
| 27 |  | X (Twitter) | Social | 4.5 MB | 90 | 4.4 MB | 3 |
| 28 |  | Fox News | News (US) | 4.4 MB | 249 | 2.6 MB | 34 |
| 29 |  | OpenAI | AI | 4.3 MB | 115 | 958.1 KB | 13 |
| 30 |  | GitHub | Developer | 3.7 MB | 143 | 3.6 MB | 1 |
| 31 |  | BuzzFeed | Entertainment | 3.6 MB | 300 | 2.5 MB | 47 |
| 32 |  | BBC | News (UK/Intl) | 3.6 MB | 167 | 3.4 MB | 26 |
| 33 |  | Fashion Nova | Shopify | 3.4 MB | 234 | 3.2 MB | 25 |
| 34 |  | Ars Technica | Tech | 3.1 MB | 142 | 3.0 MB | 44 |
| 35 |  | TMZ | Entertainment | 3.0 MB | 129 | 2.0 MB | 26 |
| 36 |  | USA Today | News (US) | 3.0 MB | 143 | 2.7 MB | 23 |
| 37 |  | Target | E-commerce | 3.0 MB | 262 | 2.8 MB | 13 |
| 38 |  | Airbnb | Travel | 2.9 MB | 139 | 2.7 MB | 11 |
| 39 |  | TechCrunch | Tech | 2.8 MB | 147 | 2.1 MB | 42 |
| 40 |  | 9to5Mac | Tech | 2.8 MB | 177 | 2.4 MB | 35 |
| 41 |  | Walmart | E-commerce | 2.7 MB | 195 | 2.2 MB | 5 |
| 42 |  | Mayo Clinic | Health | 2.6 MB | 110 | 1.4 MB | 16 |
| 43 |  | DuckDuckGo | Search | 2.4 MB | 108 | 0 B | 0 |
| 44 |  | The Guardian | News (UK/Intl) | 2.3 MB | 194 | 1.9 MB | 37 |
| 45 |  | Coinbase | Finance | 2.2 MB | 141 | 440.6 KB | 5 |
| 46 |  | Social | 2.1 MB | 37 | 1.9 MB | 2 | |
| 47 |  | Web Bloat Tracker | Lightweight | 1.9 MB | 28 | 11.0 KB | 1 |
| 48 |  | NerdWallet | Finance | 1.8 MB | 129 | 1.0 MB | 7 |
| 49 |  | Anthropic | AI | 1.6 MB | 43 | 1.4 MB | 6 |
| 50 |  | IRS | Government | 1.5 MB | 47 | 702.8 KB | 4 |
| 51 |  | WordPress.com | Platforms | 1.5 MB | 48 | 627.7 KB | 8 |
| 52 |  | Stack Overflow | Developer | 1.5 MB | 72 | 816.5 KB | 12 |
| 53 |  | DEV Community | Platforms | 1.4 MB | 47 | 151.8 KB | 1 |
| 54 |  | Healthcare.gov | Government | 1.4 MB | 37 | 95.6 KB | 5 |
| 55 |  | Medium | Platforms | 1.2 MB | 25 | 617.4 KB | 5 |
| 56 |  | OnlyFans | Social | 1.2 MB | 117 | 11.3 KB | 1 |
| 57 |  | Chase | Finance | 1.0 MB | 48 | 59.0 KB | 2 |
| 58 |  | Social | 576.0 KB | 30 | 495.5 KB | 3 | |
| 59 |  | Wikipedia | Platforms | 440.0 KB | 21 | 27.8 KB | 1 |
| 60 |  | Wikipedia (Lite) | Lightweight | 439.1 KB | 20 | 27.8 KB | 1 |
| 61 |  | GOV.UK | Government | 201.1 KB | 17 | 0 B | 0 |
| 62 |  | Hacker News | Developer | 12.2 KB | 7 | 0 B | 0 |
| 63 |  | NPR Text | Lightweight | 2.9 KB | 1 | 0 B | 0 |
| 64 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
NFL
Sports 315 requests 33 3rd-party domains
Substack
Platforms 164 requests 12 3rd-party domains
NPR
News (US) 252 requests 49 3rd-party domains
The New York Times
News (US) 374 requests 23 3rd-party domains
Allbirds
Shopify 417 requests 38 3rd-party domains
Amazon
E-commerce 365 requests 3 3rd-party domains
NBC News
News (US) 412 requests 52 3rd-party domains
Al Jazeera
News (UK/Intl) 241 requests 54 3rd-party domains
Gymshark
Shopify 250 requests 30 3rd-party domains
AP News
News (US) 378 requests 78 3rd-party domains
Reuters
News (US) 513 requests 90 3rd-party domains
CBS News
News (US) 238 requests 55 3rd-party domains
ESPN
Sports 253 requests 33 3rd-party domains
Tom's Hardware
Tech 294 requests 48 3rd-party domains
Daily Mail
News (UK/Intl) 453 requests 51 3rd-party domains
The Wall Street Journal
News (US) 446 requests 60 3rd-party domains
Clark Howard
Finance 103 requests 18 3rd-party domains
CNET
Tech 245 requests 51 3rd-party domains
Yahoo
News (US) 309 requests 21 3rd-party domains
Microsoft
Tech 338 requests 15 3rd-party domains
CNBC
News (US) 362 requests 63 3rd-party domains
The Verge
Tech 254 requests 56 3rd-party domains
AT&T
E-commerce 201 requests 24 3rd-party domains
Booking.com
Travel 209 requests 11 3rd-party domains
Weather.com
News (US) 293 requests 42 3rd-party domains
WebMD
Health 659 requests 53 3rd-party domains
X (Twitter)
Social 90 requests 3 3rd-party domains
Fox News
News (US) 249 requests 34 3rd-party domains
OpenAI
AI 115 requests 13 3rd-party domains
GitHub
Developer 143 requests 1 3rd-party domains
BuzzFeed
Entertainment 300 requests 47 3rd-party domains
BBC
News (UK/Intl) 167 requests 26 3rd-party domains
Fashion Nova
Shopify 234 requests 25 3rd-party domains
Ars Technica
Tech 142 requests 44 3rd-party domains
TMZ
Entertainment 129 requests 26 3rd-party domains
USA Today
News (US) 143 requests 23 3rd-party domains
Target
E-commerce 262 requests 13 3rd-party domains
Airbnb
Travel 139 requests 11 3rd-party domains
TechCrunch
Tech 147 requests 42 3rd-party domains
9to5Mac
Tech 177 requests 35 3rd-party domains
Walmart
E-commerce 195 requests 5 3rd-party domains
Mayo Clinic
Health 110 requests 16 3rd-party domains
DuckDuckGo
Search 108 requests 0 3rd-party domains
The Guardian
News (UK/Intl) 194 requests 37 3rd-party domains
Coinbase
Finance 141 requests 5 3rd-party domains
37 requests 2 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
NerdWallet
Finance 129 requests 7 3rd-party domains
Anthropic
AI 43 requests 6 3rd-party domains
IRS
Government 47 requests 4 3rd-party domains
WordPress.com
Platforms 48 requests 8 3rd-party domains
Stack Overflow
Developer 72 requests 12 3rd-party domains
DEV Community
Platforms 47 requests 1 3rd-party domains
Healthcare.gov
Government 37 requests 5 3rd-party domains
Medium
Platforms 25 requests 5 3rd-party domains
OnlyFans
Social 117 requests 1 3rd-party domains
Chase
Finance 48 requests 2 3rd-party domains
30 requests 3 3rd-party domains
Wikipedia
Platforms 21 requests 1 3rd-party domains
Wikipedia (Lite)
Lightweight 20 requests 1 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
BizBuySell (suspect)
E-commerceLast updated: