How much data do popular websites really load?
We measured the initial page load of 62 websites across 17 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
62
Sites tracked
6.0 MB
Avg page size
17
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | The New York Times | News (US) | 68.8 MB | 536 | 65.3 MB | 23 |
| 2 |  | Substack | Platforms | 50.8 MB | 215 | 50.7 MB | 11 |
| 3 |  | NFL | Sports | 31.6 MB | 347 | 10.5 MB | 32 |
| 4 |  | Tom's Hardware | Tech | 10.4 MB | 431 | 7.8 MB | 58 |
| 5 |  | Fox News | News (US) | 9.0 MB | 288 | 2.8 MB | 38 |
| 6 |  | AP News | News (US) | 8.1 MB | 454 | 5.1 MB | 88 |
| 7 |  | NPR | News (US) | 8.0 MB | 242 | 6.4 MB | 52 |
| 8 |  | Reuters | News (US) | 8.0 MB | 534 | 5.7 MB | 98 |
| 9 |  | NBC News | News (US) | 7.8 MB | 387 | 5.6 MB | 54 |
| 10 |  | The Wall Street Journal | News (US) | 7.0 MB | 504 | 4.5 MB | 73 |
| 11 |  | AT&T | E-commerce | 6.9 MB | 209 | 942.8 KB | 27 |
| 12 |  | Allbirds | Shopify | 6.8 MB | 360 | 2.4 MB | 16 |
| 13 |  | Gymshark | Shopify | 6.7 MB | 244 | 2.8 MB | 29 |
| 14 |  | CNBC | News (US) | 6.5 MB | 338 | 5.5 MB | 61 |
| 15 |  | CBS News | News (US) | 6.4 MB | 221 | 5.1 MB | 49 |
| 16 |  | TMZ | Entertainment | 6.1 MB | 179 | 3.8 MB | 35 |
| 17 |  | Amazon | E-commerce | 6.0 MB | 177 | 5.5 MB | 3 |
| 18 |  | The Verge | Tech | 5.9 MB | 278 | 3.1 MB | 58 |
| 19 |  | OpenAI | AI | 5.7 MB | 141 | 1.3 MB | 10 |
| 20 |  | CNET | Tech | 5.6 MB | 290 | 2.9 MB | 51 |
| 21 |  | Booking.com | Travel | 5.3 MB | 220 | 4.6 MB | 15 |
| 22 |  | ESPN | Sports | 5.2 MB | 234 | 4.7 MB | 41 |
| 23 |  | Weather.com | News (US) | 4.9 MB | 303 | 3.8 MB | 50 |
| 24 |  | Microsoft | Tech | 4.7 MB | 269 | 575.9 KB | 15 |
| 25 |  | Yahoo | News (US) | 4.5 MB | 302 | 2.8 MB | 32 |
| 26 |  | Al Jazeera | News (UK/Intl) | 4.4 MB | 263 | 2.9 MB | 52 |
| 27 |  | WebMD | Health | 4.4 MB | 614 | 4.1 MB | 43 |
| 28 |  | Ars Technica | Tech | 4.1 MB | 185 | 4.0 MB | 48 |
| 29 |  | GitHub | Developer | 4.0 MB | 155 | 3.9 MB | 1 |
| 30 |  | Fashion Nova | Shopify | 3.8 MB | 284 | 2.9 MB | 25 |
| 31 |  | BuzzFeed | Entertainment | 3.7 MB | 296 | 2.3 MB | 43 |
| 32 |  | USA Today | News (US) | 3.6 MB | 195 | 3.0 MB | 32 |
| 33 |  | Target | E-commerce | 3.6 MB | 237 | 3.4 MB | 15 |
| 34 |  | BBC | News (UK/Intl) | 3.5 MB | 186 | 3.3 MB | 25 |
| 35 |  | TechCrunch | Tech | 3.1 MB | 172 | 2.5 MB | 45 |
| 36 |  | Airbnb | Travel | 3.0 MB | 144 | 2.4 MB | 10 |
| 37 |  | Walmart | E-commerce | 2.8 MB | 240 | 2.3 MB | 6 |
| 38 |  | The Guardian | News (UK/Intl) | 2.8 MB | 214 | 2.4 MB | 40 |
| 39 |  | 9to5Mac | Tech | 2.8 MB | 186 | 2.3 MB | 38 |
| 40 |  | X (Twitter) | Social | 2.2 MB | 399 | 2.2 MB | 4 |
| 41 |  | Social | 2.1 MB | 38 | 2.0 MB | 2 | |
| 42 |  | Web Bloat Tracker | Lightweight | 2.1 MB | 28 | 11.6 KB | 1 |
| 43 |  | DuckDuckGo | Search | 2.0 MB | 109 | 0 B | 0 |
| 44 |  | Anthropic | AI | 1.9 MB | 59 | 1.8 MB | 4 |
| 45 |  | Medium | Platforms | 1.8 MB | 284 | 638.6 KB | 4 |
| 46 |  | NerdWallet | Finance | 1.6 MB | 123 | 731.5 KB | 6 |
| 47 |  | IRS | Government | 1.5 MB | 54 | 719.6 KB | 4 |
| 48 |  | DEV Community | Platforms | 1.5 MB | 47 | 154.7 KB | 1 |
| 49 |  | Chase | Finance | 1.4 MB | 59 | 66.9 KB | 2 |
| 50 |  | WordPress.com | Platforms | 1.3 MB | 54 | 665.7 KB | 8 |
| 51 |  | Healthcare.gov | Government | 1.3 MB | 34 | 95.5 KB | 5 |
| 52 |  | Best Buy | E-commerce | 895.6 KB | 67 | 95.1 KB | 2 |
| 53 |  | Social | 624.9 KB | 33 | 527.8 KB | 3 | |
| 54 |  | Wikipedia | Platforms | 621.6 KB | 38 | 202.4 KB | 1 |
| 55 |  | Wikipedia (Lite) | Lightweight | 621.1 KB | 38 | 202.4 KB | 1 |
| 56 |  | GOV.UK | Government | 207.9 KB | 17 | 0 B | 0 |
| 57 |  | Stack Overflow | Developer | 146.3 KB | 8 | 24.2 KB | 1 |
| 58 |  | OnlyFans | Social | 138.1 KB | 8 | 24.2 KB | 1 |
| 59 |  | Coinbase | Finance | 135.8 KB | 8 | 24.2 KB | 1 |
| 60 |  | Clark Howard | Finance | 12.9 KB | 5 | 0 B | 0 |
| 61 |  | Hacker News | Developer | 12.2 KB | 7 | 0 B | 0 |
| 62 |  | NPR Text | Lightweight | 2.9 KB | 1 | 0 B | 0 |
| 63 |  | Daily Mail (suspect) | News (UK/Intl) | N/A | — | — | — |
| 64 |  | Mayo Clinic (suspect) | Health | N/A | — | — | — |
| 65 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
| 66 |  | Costco (suspect) | E-commerce | N/A | — | — | — |
The New York Times
News (US) 536 requests 23 3rd-party domains
Substack
Platforms 215 requests 11 3rd-party domains
NFL
Sports 347 requests 32 3rd-party domains
Tom's Hardware
Tech 431 requests 58 3rd-party domains
Fox News
News (US) 288 requests 38 3rd-party domains
AP News
News (US) 454 requests 88 3rd-party domains
NPR
News (US) 242 requests 52 3rd-party domains
Reuters
News (US) 534 requests 98 3rd-party domains
NBC News
News (US) 387 requests 54 3rd-party domains
The Wall Street Journal
News (US) 504 requests 73 3rd-party domains
AT&T
E-commerce 209 requests 27 3rd-party domains
Allbirds
Shopify 360 requests 16 3rd-party domains
Gymshark
Shopify 244 requests 29 3rd-party domains
CNBC
News (US) 338 requests 61 3rd-party domains
CBS News
News (US) 221 requests 49 3rd-party domains
TMZ
Entertainment 179 requests 35 3rd-party domains
Amazon
E-commerce 177 requests 3 3rd-party domains
The Verge
Tech 278 requests 58 3rd-party domains
OpenAI
AI 141 requests 10 3rd-party domains
CNET
Tech 290 requests 51 3rd-party domains
Booking.com
Travel 220 requests 15 3rd-party domains
ESPN
Sports 234 requests 41 3rd-party domains
Weather.com
News (US) 303 requests 50 3rd-party domains
Microsoft
Tech 269 requests 15 3rd-party domains
Yahoo
News (US) 302 requests 32 3rd-party domains
Al Jazeera
News (UK/Intl) 263 requests 52 3rd-party domains
WebMD
Health 614 requests 43 3rd-party domains
Ars Technica
Tech 185 requests 48 3rd-party domains
GitHub
Developer 155 requests 1 3rd-party domains
Fashion Nova
Shopify 284 requests 25 3rd-party domains
BuzzFeed
Entertainment 296 requests 43 3rd-party domains
USA Today
News (US) 195 requests 32 3rd-party domains
Target
E-commerce 237 requests 15 3rd-party domains
BBC
News (UK/Intl) 186 requests 25 3rd-party domains
TechCrunch
Tech 172 requests 45 3rd-party domains
Airbnb
Travel 144 requests 10 3rd-party domains
Walmart
E-commerce 240 requests 6 3rd-party domains
The Guardian
News (UK/Intl) 214 requests 40 3rd-party domains
9to5Mac
Tech 186 requests 38 3rd-party domains
X (Twitter)
Social 399 requests 4 3rd-party domains
38 requests 2 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
DuckDuckGo
Search 109 requests 0 3rd-party domains
Anthropic
AI 59 requests 4 3rd-party domains
Medium
Platforms 284 requests 4 3rd-party domains
NerdWallet
Finance 123 requests 6 3rd-party domains
IRS
Government 54 requests 4 3rd-party domains
DEV Community
Platforms 47 requests 1 3rd-party domains
Chase
Finance 59 requests 2 3rd-party domains
WordPress.com
Platforms 54 requests 8 3rd-party domains
Healthcare.gov
Government 34 requests 5 3rd-party domains
Best Buy
E-commerce 67 requests 2 3rd-party domains
33 requests 3 3rd-party domains
Wikipedia
Platforms 38 requests 1 3rd-party domains
Wikipedia (Lite)
Lightweight 38 requests 1 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Stack Overflow
Developer 8 requests 1 3rd-party domains
OnlyFans
Social 8 requests 1 3rd-party domains
Coinbase
Finance 8 requests 1 3rd-party domains
Clark Howard
Finance 5 requests 0 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
Daily Mail (suspect)
News (UK/Intl) Mayo Clinic (suspect)
Health BizBuySell (suspect)
E-commerce Costco (suspect)
E-commerceLast updated: