How much data do popular websites really load?
We measured the initial page load of 62 websites across 17 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
62
Sites tracked
5.7 MB
Avg page size
17
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | Substack | Platforms | 74.9 MB | 218 | 74.8 MB | 12 |
| 2 |  | NFL | Sports | 29.3 MB | 342 | 11.8 MB | 29 |
| 3 |  | Gymshark | Shopify | 11.6 MB | 258 | 3.1 MB | 29 |
| 4 |  | CBS News | News (US) | 9.6 MB | 288 | 8.2 MB | 53 |
| 5 |  | Al Jazeera | News (UK/Intl) | 9.5 MB | 258 | 8.0 MB | 56 |
| 6 |  | The New York Times | News (US) | 9.2 MB | 225 | 6.0 MB | 22 |
| 7 |  | Amazon | E-commerce | 9.1 MB | 345 | 8.9 MB | 3 |
| 8 |  | NPR | News (US) | 8.9 MB | 260 | 7.1 MB | 51 |
| 9 |  | CNET | Tech | 8.5 MB | 365 | 5.0 MB | 55 |
| 10 |  | Reuters | News (US) | 8.4 MB | 562 | 6.5 MB | 95 |
| 11 |  | Weather.com | News (US) | 8.0 MB | 283 | 6.8 MB | 45 |
| 12 |  | Allbirds | Shopify | 7.9 MB | 379 | 2.2 MB | 32 |
| 13 |  | The Wall Street Journal | News (US) | 7.7 MB | 477 | 5.1 MB | 66 |
| 14 |  | NBC News | News (US) | 7.5 MB | 337 | 5.3 MB | 41 |
| 15 |  | Tom's Hardware | Tech | 6.8 MB | 293 | 4.3 MB | 50 |
| 16 |  | AP News | News (US) | 6.7 MB | 353 | 3.8 MB | 74 |
| 17 |  | Ars Technica | Tech | 6.7 MB | 194 | 6.6 MB | 50 |
| 18 |  | Fox News | News (US) | 6.6 MB | 260 | 2.8 MB | 39 |
| 19 |  | CNBC | News (US) | 6.5 MB | 354 | 5.4 MB | 63 |
| 20 |  | AT&T | E-commerce | 6.4 MB | 200 | 802.6 KB | 23 |
| 21 |  | TMZ | Entertainment | 6.0 MB | 197 | 4.0 MB | 37 |
| 22 |  | The Verge | Tech | 5.9 MB | 266 | 3.3 MB | 53 |
| 23 |  | Microsoft | Tech | 5.3 MB | 254 | 557.9 KB | 15 |
| 24 |  | Yahoo | News (US) | 5.3 MB | 352 | 3.2 MB | 30 |
| 25 |  | ESPN | Sports | 5.3 MB | 274 | 4.7 MB | 30 |
| 26 |  | Booking.com | Travel | 4.9 MB | 203 | 4.2 MB | 13 |
| 27 |  | OpenAI | AI | 4.6 MB | 129 | 1.1 MB | 10 |
| 28 |  | WebMD | Health | 4.4 MB | 561 | 4.1 MB | 55 |
| 29 |  | Best Buy | E-commerce | 4.3 MB | 102 | 169.2 KB | 5 |
| 30 |  | GitHub | Developer | 3.9 MB | 150 | 3.7 MB | 1 |
| 31 |  | BuzzFeed | Entertainment | 3.5 MB | 297 | 2.3 MB | 44 |
| 32 |  | WordPress.com | Platforms | 3.5 MB | 113 | 1.4 MB | 8 |
| 33 |  | Fashion Nova | Shopify | 3.5 MB | 260 | 2.6 MB | 25 |
| 34 |  | BBC | News (UK/Intl) | 3.4 MB | 158 | 3.2 MB | 26 |
| 35 |  | TechCrunch | Tech | 3.4 MB | 178 | 2.3 MB | 43 |
| 36 |  | USA Today | News (US) | 3.1 MB | 191 | 2.5 MB | 52 |
| 37 |  | Airbnb | Travel | 2.9 MB | 140 | 2.7 MB | 11 |
| 38 |  | Target | E-commerce | 2.9 MB | 233 | 2.7 MB | 15 |
| 39 |  | Walmart | E-commerce | 2.9 MB | 232 | 2.4 MB | 5 |
| 40 |  | 9to5Mac | Tech | 2.6 MB | 175 | 2.1 MB | 36 |
| 41 |  | X (Twitter) | Social | 2.5 MB | 122 | 2.4 MB | 3 |
| 42 |  | The Guardian | News (UK/Intl) | 2.3 MB | 193 | 1.9 MB | 36 |
| 43 |  | DuckDuckGo | Search | 2.1 MB | 113 | 0 B | 0 |
| 44 |  | Social | 2.1 MB | 39 | 2.0 MB | 2 | |
| 45 |  | Web Bloat Tracker | Lightweight | 2.0 MB | 28 | 11.7 KB | 1 |
| 46 |  | Healthcare.gov | Government | 1.7 MB | 54 | 95.7 KB | 5 |
| 47 |  | Anthropic | AI | 1.6 MB | 43 | 1.5 MB | 6 |
| 48 |  | IRS | Government | 1.4 MB | 47 | 720.8 KB | 4 |
| 49 |  | NerdWallet | Finance | 1.4 MB | 130 | 434.1 KB | 6 |
| 50 |  | DEV Community | Platforms | 1.4 MB | 48 | 153.1 KB | 1 |
| 51 |  | Chase | Finance | 1.3 MB | 58 | 65.2 KB | 2 |
| 52 |  | Medium | Platforms | 1.3 MB | 27 | 638.2 KB | 5 |
| 53 |  | Social | 606.8 KB | 30 | 526.4 KB | 3 | |
| 54 |  | Wikipedia | Platforms | 562.6 KB | 21 | 151.7 KB | 1 |
| 55 |  | Wikipedia (Lite) | Lightweight | 517.3 KB | 21 | 106.4 KB | 1 |
| 56 |  | GOV.UK | Government | 207.3 KB | 17 | 0 B | 0 |
| 57 |  | Stack Overflow | Developer | 121.4 KB | 8 | 21.6 KB | 1 |
| 58 |  | Coinbase | Finance | 114.3 KB | 8 | 21.6 KB | 1 |
| 59 |  | OnlyFans | Social | 112.8 KB | 8 | 21.6 KB | 1 |
| 60 |  | Clark Howard | Finance | 12.9 KB | 5 | 0 B | 0 |
| 61 |  | Hacker News | Developer | 12.3 KB | 7 | 0 B | 0 |
| 62 |  | NPR Text | Lightweight | 3.0 KB | 1 | 0 B | 0 |
| 63 |  | Daily Mail (suspect) | News (UK/Intl) | N/A | — | — | — |
| 64 |  | Mayo Clinic (suspect) | Health | N/A | — | — | — |
| 65 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
| 66 |  | Costco (suspect) | E-commerce | N/A | — | — | — |
Substack
Platforms 218 requests 12 3rd-party domains
NFL
Sports 342 requests 29 3rd-party domains
Gymshark
Shopify 258 requests 29 3rd-party domains
CBS News
News (US) 288 requests 53 3rd-party domains
Al Jazeera
News (UK/Intl) 258 requests 56 3rd-party domains
The New York Times
News (US) 225 requests 22 3rd-party domains
Amazon
E-commerce 345 requests 3 3rd-party domains
NPR
News (US) 260 requests 51 3rd-party domains
CNET
Tech 365 requests 55 3rd-party domains
Reuters
News (US) 562 requests 95 3rd-party domains
Weather.com
News (US) 283 requests 45 3rd-party domains
Allbirds
Shopify 379 requests 32 3rd-party domains
The Wall Street Journal
News (US) 477 requests 66 3rd-party domains
NBC News
News (US) 337 requests 41 3rd-party domains
Tom's Hardware
Tech 293 requests 50 3rd-party domains
AP News
News (US) 353 requests 74 3rd-party domains
Ars Technica
Tech 194 requests 50 3rd-party domains
Fox News
News (US) 260 requests 39 3rd-party domains
CNBC
News (US) 354 requests 63 3rd-party domains
AT&T
E-commerce 200 requests 23 3rd-party domains
TMZ
Entertainment 197 requests 37 3rd-party domains
The Verge
Tech 266 requests 53 3rd-party domains
Microsoft
Tech 254 requests 15 3rd-party domains
Yahoo
News (US) 352 requests 30 3rd-party domains
ESPN
Sports 274 requests 30 3rd-party domains
Booking.com
Travel 203 requests 13 3rd-party domains
OpenAI
AI 129 requests 10 3rd-party domains
WebMD
Health 561 requests 55 3rd-party domains
Best Buy
E-commerce 102 requests 5 3rd-party domains
GitHub
Developer 150 requests 1 3rd-party domains
BuzzFeed
Entertainment 297 requests 44 3rd-party domains
WordPress.com
Platforms 113 requests 8 3rd-party domains
Fashion Nova
Shopify 260 requests 25 3rd-party domains
BBC
News (UK/Intl) 158 requests 26 3rd-party domains
TechCrunch
Tech 178 requests 43 3rd-party domains
USA Today
News (US) 191 requests 52 3rd-party domains
Airbnb
Travel 140 requests 11 3rd-party domains
Target
E-commerce 233 requests 15 3rd-party domains
Walmart
E-commerce 232 requests 5 3rd-party domains
9to5Mac
Tech 175 requests 36 3rd-party domains
X (Twitter)
Social 122 requests 3 3rd-party domains
The Guardian
News (UK/Intl) 193 requests 36 3rd-party domains
DuckDuckGo
Search 113 requests 0 3rd-party domains
39 requests 2 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
Healthcare.gov
Government 54 requests 5 3rd-party domains
Anthropic
AI 43 requests 6 3rd-party domains
IRS
Government 47 requests 4 3rd-party domains
NerdWallet
Finance 130 requests 6 3rd-party domains
DEV Community
Platforms 48 requests 1 3rd-party domains
Chase
Finance 58 requests 2 3rd-party domains
Medium
Platforms 27 requests 5 3rd-party domains
30 requests 3 3rd-party domains
Wikipedia
Platforms 21 requests 1 3rd-party domains
Wikipedia (Lite)
Lightweight 21 requests 1 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Stack Overflow
Developer 8 requests 1 3rd-party domains
Coinbase
Finance 8 requests 1 3rd-party domains
OnlyFans
Social 8 requests 1 3rd-party domains
Clark Howard
Finance 5 requests 0 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
Daily Mail (suspect)
News (UK/Intl) Mayo Clinic (suspect)
Health BizBuySell (suspect)
E-commerce Costco (suspect)
E-commerceLast updated: