How much data do popular websites really load?
We measured the initial page load of 60 websites across 18 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
60
Sites tracked
6.2 MB
Avg page size
15
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | Substack | Platforms | 54.6 MB | 177 | 54.5 MB | 9 |
| 2 |  | NFL | Sports | 32.8 MB | 392 | 3.8 MB | 32 |
| 3 |  | Amazon | E-commerce | 26.4 MB | 151 | 25.9 MB | 2 |
| 4 |  | OpenAI | AI | 19.1 MB | 207 | 1.2 MB | 5 |
| 5 |  | Gymshark | Shopify | 18.7 MB | 236 | 2.6 MB | 29 |
| 6 |  | The Wall Street Journal | News (US) | 11.9 MB | 582 | 7.9 MB | 73 |
| 7 |  | Tom's Hardware | Tech | 10.5 MB | 416 | 8.0 MB | 57 |
| 8 |  | CBS News | News (US) | 9.5 MB | 174 | 8.3 MB | 42 |
| 9 |  | CNET | Tech | 8.3 MB | 264 | 2.6 MB | 45 |
| 10 |  | NBC News | News (US) | 8.2 MB | 436 | 5.9 MB | 55 |
| 11 |  | NPR | News (US) | 7.7 MB | 243 | 6.2 MB | 55 |
| 12 |  | Clark Howard | Finance | 7.6 MB | 190 | 7.4 MB | 62 |
| 13 |  | The Verge | Tech | 7.4 MB | 367 | 4.1 MB | 53 |
| 14 |  | Target | E-commerce | 7.1 MB | 296 | 6.6 MB | 21 |
| 15 |  | CNBC | News (US) | 6.7 MB | 340 | 5.7 MB | 59 |
| 16 |  | BuzzFeed | Entertainment | 6.5 MB | 240 | 2.6 MB | 43 |
| 17 |  | Microsoft | Tech | 6.3 MB | 266 | 601.9 KB | 17 |
| 18 |  | Walmart | E-commerce | 6.2 MB | 518 | 5.9 MB | 5 |
| 19 |  | Booking.com | Travel | 6.0 MB | 247 | 5.6 MB | 19 |
| 20 |  | Allbirds | Shopify | 5.9 MB | 267 | 2.7 MB | 16 |
| 21 |  | Fox News | News (US) | 5.9 MB | 288 | 3.2 MB | 36 |
| 22 |  | AT&T | E-commerce | 5.3 MB | 225 | 957.6 KB | 29 |
| 23 |  | Yahoo | News (US) | 5.1 MB | 516 | 3.4 MB | 34 |
| 24 |  | ESPN | Sports | 4.9 MB | 174 | 4.4 MB | 31 |
| 25 |  | WebMD | Health | 4.6 MB | 543 | 4.3 MB | 40 |
| 26 |  | Costco | E-commerce | 4.4 MB | 288 | 1.1 MB | 10 |
| 27 |  | Weather.com | News (US) | 4.4 MB | 362 | 3.2 MB | 53 |
| 28 |  | Ars Technica | Tech | 4.3 MB | 189 | 4.3 MB | 52 |
| 29 |  | TMZ | Entertainment | 4.3 MB | 151 | 2.9 MB | 30 |
| 30 |  | Airbnb | Travel | 4.2 MB | 189 | 3.7 MB | 11 |
| 31 |  | GitHub | Developer | 3.9 MB | 163 | 3.8 MB | 1 |
| 32 |  | Coinbase | Finance | 3.8 MB | 380 | 711.6 KB | 5 |
| 33 |  | Al Jazeera | News (UK/Intl) | 3.7 MB | 229 | 2.3 MB | 52 |
| 34 |  | USA Today | News (US) | 3.5 MB | 194 | 2.9 MB | 33 |
| 35 |  | Fashion Nova | Shopify | 3.5 MB | 290 | 2.9 MB | 19 |
| 36 |  | TechCrunch | Tech | 3.3 MB | 191 | 2.7 MB | 43 |
| 37 |  | 9to5Mac | Tech | 3.2 MB | 189 | 2.8 MB | 41 |
| 38 |  | Reuters | News (US) | 3.1 MB | 166 | 1.0 MB | 15 |
| 39 |  | The Guardian | News (UK/Intl) | 2.6 MB | 204 | 2.2 MB | 40 |
| 40 |  | Healthcare.gov | Government | 2.4 MB | 33 | 94.5 KB | 4 |
| 41 |  | Social | 2.0 MB | 35 | 1.9 MB | 2 | |
| 42 |  | Web Bloat Tracker | Lightweight | 2.0 MB | 28 | 10.5 KB | 1 |
| 43 |  | BBC | News (UK/Intl) | 1.9 MB | 114 | 1.8 MB | 6 |
| 44 |  | Chase | Finance | 1.9 MB | 75 | 530.5 KB | 3 |
| 45 |  | NerdWallet | Finance | 1.7 MB | 129 | 791.9 KB | 7 |
| 46 |  | IRS | Government | 1.7 MB | 58 | 830.9 KB | 5 |
| 47 |  | DuckDuckGo | Search | 1.6 MB | 78 | 0 B | 0 |
| 48 |  | WordPress.com | Platforms | 1.4 MB | 54 | 739.1 KB | 7 |
| 49 |  | Stack Overflow | Developer | 1.3 MB | 69 | 582.4 KB | 8 |
| 50 |  | Anthropic | AI | 1.2 MB | 30 | 1.2 MB | 6 |
| 51 |  | DEV Community | Platforms | 1.2 MB | 41 | 167.0 KB | 1 |
| 52 |  | Best Buy | E-commerce | 951.7 KB | 65 | 95.1 KB | 2 |
| 53 |  | Social | 925.2 KB | 39 | 838.8 KB | 4 | |
| 54 |  | Wikipedia | Platforms | 568.9 KB | 26 | 148.6 KB | 1 |
| 55 |  | Wikipedia (Lite) | Lightweight | 568.1 KB | 26 | 148.6 KB | 1 |
| 56 |  | AP News | News (US) | 211.8 KB | 8 | 28.0 KB | 1 |
| 57 |  | GOV.UK | Government | 207.9 KB | 17 | 0 B | 0 |
| 58 |  | Medium | Platforms | 23.8 KB | 7 | 10.5 KB | 1 |
| 59 |  | Hacker News | Developer | 12.2 KB | 7 | 0 B | 0 |
| 60 |  | NPR Text | Lightweight | 3.0 KB | 1 | 0 B | 0 |
| 61 |  | The New York Times (suspect) | News (US) | N/A | — | — | — |
| 62 |  | Daily Mail (suspect) | News (UK/Intl) | N/A | — | — | — |
| 63 |  | Ford (suspect) | Automotive | N/A | — | — | — |
| 64 |  | United Airlines (suspect) | Travel | N/A | — | — | — |
| 65 |  | Mayo Clinic (suspect) | Health | N/A | — | — | — |
| 66 |  | X (Twitter) (suspect) | Social | N/A | — | — | — |
| 67 |  | OnlyFans (suspect) | Social | N/A | — | — | — |
| 68 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
| 69 |  | Fidelity (suspect) | Finance | N/A | — | — | — |
Substack
Platforms 177 requests 9 3rd-party domains
NFL
Sports 392 requests 32 3rd-party domains
Amazon
E-commerce 151 requests 2 3rd-party domains
OpenAI
AI 207 requests 5 3rd-party domains
Gymshark
Shopify 236 requests 29 3rd-party domains
The Wall Street Journal
News (US) 582 requests 73 3rd-party domains
Tom's Hardware
Tech 416 requests 57 3rd-party domains
CBS News
News (US) 174 requests 42 3rd-party domains
CNET
Tech 264 requests 45 3rd-party domains
NBC News
News (US) 436 requests 55 3rd-party domains
NPR
News (US) 243 requests 55 3rd-party domains
Clark Howard
Finance 190 requests 62 3rd-party domains
The Verge
Tech 367 requests 53 3rd-party domains
Target
E-commerce 296 requests 21 3rd-party domains
CNBC
News (US) 340 requests 59 3rd-party domains
BuzzFeed
Entertainment 240 requests 43 3rd-party domains
Microsoft
Tech 266 requests 17 3rd-party domains
Walmart
E-commerce 518 requests 5 3rd-party domains
Booking.com
Travel 247 requests 19 3rd-party domains
Allbirds
Shopify 267 requests 16 3rd-party domains
Fox News
News (US) 288 requests 36 3rd-party domains
AT&T
E-commerce 225 requests 29 3rd-party domains
Yahoo
News (US) 516 requests 34 3rd-party domains
ESPN
Sports 174 requests 31 3rd-party domains
WebMD
Health 543 requests 40 3rd-party domains
Costco
E-commerce 288 requests 10 3rd-party domains
Weather.com
News (US) 362 requests 53 3rd-party domains
Ars Technica
Tech 189 requests 52 3rd-party domains
TMZ
Entertainment 151 requests 30 3rd-party domains
Airbnb
Travel 189 requests 11 3rd-party domains
GitHub
Developer 163 requests 1 3rd-party domains
Coinbase
Finance 380 requests 5 3rd-party domains
Al Jazeera
News (UK/Intl) 229 requests 52 3rd-party domains
USA Today
News (US) 194 requests 33 3rd-party domains
Fashion Nova
Shopify 290 requests 19 3rd-party domains
TechCrunch
Tech 191 requests 43 3rd-party domains
9to5Mac
Tech 189 requests 41 3rd-party domains
Reuters
News (US) 166 requests 15 3rd-party domains
The Guardian
News (UK/Intl) 204 requests 40 3rd-party domains
Healthcare.gov
Government 33 requests 4 3rd-party domains
35 requests 2 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
BBC
News (UK/Intl) 114 requests 6 3rd-party domains
Chase
Finance 75 requests 3 3rd-party domains
NerdWallet
Finance 129 requests 7 3rd-party domains
IRS
Government 58 requests 5 3rd-party domains
DuckDuckGo
Search 78 requests 0 3rd-party domains
WordPress.com
Platforms 54 requests 7 3rd-party domains
Stack Overflow
Developer 69 requests 8 3rd-party domains
Anthropic
AI 30 requests 6 3rd-party domains
DEV Community
Platforms 41 requests 1 3rd-party domains
Best Buy
E-commerce 65 requests 2 3rd-party domains
39 requests 4 3rd-party domains
Wikipedia
Platforms 26 requests 1 3rd-party domains
Wikipedia (Lite)
Lightweight 26 requests 1 3rd-party domains
AP News
News (US) 8 requests 1 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Medium
Platforms 7 requests 1 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
The New York Times (suspect)
News (US) Daily Mail (suspect)
News (UK/Intl) Ford (suspect)
Automotive United Airlines (suspect)
Travel Mayo Clinic (suspect)
Health X (Twitter) (suspect)
Social OnlyFans (suspect)
Social BizBuySell (suspect)
E-commerce Fidelity (suspect)
FinanceLast updated: